
In 1519 Hernán Cortés and 600 men arrived in Mexico, on a mission from Spain to conquer the people and claim the magnificent treasures said to be found there. The Aztec inhabitants were obviously concerned about these invaders, and a battle was imminent. Before his men could comprehend the situation, Cortés gave a rather interesting order:
“BURN THE BOATS!”
Obviously, no boats meant no going home, so the men had to commit completely to their mission. The result was a stunningly successful battle, and Aztec empire’s riches soon belonged to Spain, something that armies of thousands had failed to accomplish for centuries prior.
At its heart, “burning boats” represents a point of no return, a psychological commitment where we recognize that we cross a line and move only forward. Every effort is focused only on success.
Mark Twain is quoted as saying “There are a thousand excuses for failure, but never a good reason.” Cortés did what no one else had for one primary reason: He and his men were 100% committed to their cause. His small army became unstoppable because they only had one direction to go: forward.
When we want to achieve great things, in business, in our personal lives, or in both, we must approach our decisions with a level of commitment that will drive us definitively forward. When we truly commit to a cause, our perspective changes — and then nothing else needs to change, because we do, and that’s enough. Instead of seeing obstacles, we see opportunities. Rather than look for excuses, we look for solutions.
I don’t pretend that every decision we make will be good, and we obviously shouldn’t commit to bad decisions. But if we want to be wildly successful in life, this formula works:
• Gather as many facts as possible
• Measure the risks
• Use the best judgment and the insights of others to guide us
Once you make your decision, be willing to stick with it, and don’t allow fear and second-guessing to derail you.
It is time to burn your boats and lock arms with what you want to succeed in.


I’m a huge believer that you should always bring your whole self to work. You should bring your interests and your passions. You should bring your authenticity. Being real is the only way to be. Otherwise work would be boring, filled with phony stiffs and fake conversations. Can you imagine that – 40 or 50 hours a week? Horrible. Like holding your breath until you get home.
